![]() In practice, whenever a push notification is relayed to mobile users’ devices, it also triggers an app icon badge to appear over the mobile applications on a user’s home screen, thus encouraging an impulse interaction. One of the prevalent use cases of the badges is for the promotion of push notifications to ensure the maximum number of mobile users see a notification and act on it. For starters, they can be leveraged as nudges for mobile users to check or interact with in-app events. There are multiple ways of employing app icon badges to boost engagement. Image Credit: How App Icon Badges Can Boost Engagement It’s essentially the simplest way of quickly telling how many messages or emails a user has that are unread on their mail app or Facebook Messenger. That being said, app icon badges’ main purpose is to show the number of unread alerts. On the other hand, a badge app icon on the Google App Store lets you know that some apps on your smartphone device need to be duly updated.Īll things considered, in a general sense, badge app icons are basically notifications, and the application on which the badge appears dictates the meaning of the number in the circle. For instance, a badge app icon on a Messaging app shall let you know the number of unread text messages you have left.įurthermore, a badge app icon on a Settings icon shall let you know that there are software updates that are available for you to initiate. Image Credit: Example App Icon Badge Use CasesĪs we have established, badge app icon notifications appear on many apps to indicate several disparate pieces of information. Such notifications simply relay or seek to get a user’s attention to communicate that “the app has something to tell you about,” and the numbers are how many things it wants to tell you.Īn example of an app icon badge. These notifications look fairly similar to those displayed on the home screen of a mobile phone.Ĭonsequently, mobile users can choose to tap the notifications and immediately launch the mobile app or dismiss it if they are not interested.Īpp icon badges are also sometimes referred to as notification counts since they can also appear in the form of a number similar to what is seen next to a ‘Notifications’ menu at the top of one’s screen when surfing a website. In practice, when a mobile user holds the app icon badge down, they shall quickly see a list of notifications appear. ![]() Those dots or numbers are what we call an app icon badge. Basically, these are numbers or little dots that pop up over the corner of a mobile app’s logo/icon, thus giving a quick indication that the mobile app in question has a new notification to share. If you hold a smartphone, chances are you have seen app icon badges regularly. Since we have revisited app icons, we clearly have a precedent to understand how app icon badges come into play. However, nowadays, their structures emphasise art and design elements as their aesthetics have gradually received increased attention. Traditionally, the purpose of app icons was functionality and identifiability. Principally, the basic characteristics of app icons include easy recognition and the conveyance of information. Image Credit: įundamentally, icons play an essential mobile marketing role and are utilised widely in the human-computer vertical. That being said, an icon is basically a type of pictographic symbol that conveys a symbolic and semantic meaning, specifically in human–computer interaction interfaces. In essence, app icons with attractive designs increase the possibility of a mobile app being noticed, and motivate mobile users to browse extra details of the app when searching app stores. Image credit: What Are App Icons?īefore we get way ahead of ourselves, I think it’s prudent to recap what app icons are. ![]() Today’s article aims to focus on app icon badges and their role in easing engagement with app users. While smartphones and app stores have emphasised the importance and necessity of icons in recent times as representatives of apps, an often ignored subset called app icon badges is in the background. And with the ever-increasing demand, app icons are going to continually keep playing a vital role in the uptake of some apps with appealing designs that can instantly increase attention. With over 1 billion mobile apps released worldwide, competition has intensified amongst software companies and mobile app developers.
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